About Us

At IMPACTtruth, our mission is to inspire hope in individuals one presentation at a time

Our name is… IMPACTtruth, Inc. Why IMPACTtruth, Inc.? IMPACT & truth are the two core values of our company!


The word “IMPACT” speaks to our mission of inspiring and creating a positive IMPACT in youth, families, and educators across the country through our leadership programs, workshops, and keynote speakers. 


The word “Truth” speaks to how we promise to accomplish our mission. We promise to operate in truth in every aspect of our work, from our business dealings, our research, to our service. We vale to serve in truth!  

Meet Our Team

Roy Juarez, Jr.

Founder & CEO

Read Bio

Roy Juarez Jr. is an award-winning activist, entrepreneur, author, and speaker, but you would never know it when you met him. He is very down-to-earth, funny, and has a thunderous laugh.

The one thing you will not miss when you meet Roy is his passion for humanity. He has dedicated his entire life to creating positive change in communities worldwide.

Since 2005 Roy has lectured to over one million nationally and internationally.

Ray Reynosa

Director of Special Projects



Tammy Juarez

Operations Manager

Stephanie Ellison

Client Relations

Our Mission, Vision, and Values

Purpose Statement

Creating dreams in tomorrow’s leaders!

Vision Statement

We work to inspire hope in individuals who have lost it. In order to create a better environment in communities, homes, and the workforce across the nation. One presentation at a time!

Mission Statement

We strive to reach every corner of the United States; holding true to our values, proving the highest quality of service, developing the best possible legacy-builders and living legends of our time.

Values Statement
  • Honest Honesty will fill every aspect of our business, from our keynotes to business ethics.
  • Hard Work  Providing exceptional service through continuing education and selfless service.
  • Integrity – We believe we must be living examples for our future leaders.
  • Competence – We promise to keep up with the latest cultural changes and information to be the best!
  • Heart Driven – We believe in our field; the heart is what truly drives us. Being passionate about raising tomorrow’s leaders is the key!